This is an article from the early 2Ks but it's no less true. The reason I put this here is because of this ad by Edward Norton.
I don't trust corporate propaganda. I also know how the perfect storm can form when a small organization utilizes a relatively inexpensive internet tool. This is how the suburban Seattle group Put THIS on the Map was able to produce an excellent video and go on a national tour (including a gig at the youth drop-in center at C.A.A.N. in Joliet, IL). PTotM used Kickstarter.

The Water For People group is using Crowdwise for their fundraising. The WFP group is a off shoot of American Water Works Association. Among the many other things they do they maintain the Drink Tap website.

Water. The oil of the 21st century. Protect it. Your life depends upon it.